Automated marketing, made for Credit Unions
Onboard, re-engage, and deepen your member relationships at scale with Sparrow. Launch in hours, not quarters.
Trusted by 100+ credit unions representing over $90 billion of assets
Intelligent platform, Designed for Credit Unions
Meet members with the right message, at the right time.
Transform member engagement from transactions into lasting connections.
Sparrow accelerates your ability to deepen member wallet share, increase product penetration, drive core depository and lending growth.
Reach the right members with timely offers based on their digital engagement, demographics, and financial needs.
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Built-in Knowledge Sharing
Leverage the best practices of your peer credit unions.
Sparrow proactively provides you with automated marketing journeys, crowdsourced from your most successful peer credit unions.
Nationwide knowhow
See which automated marketing journeys are the highest performing among credit unions nationwide.
Access knowhowTurnkey launch
Skip the learning curve by launching the most successful, peer-created marketing automations in seconds.
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Why Sparrow?
We don't just give you the keys to the car, we're your chauffeur
A true partnership
Our award-winning team of Sparrow Marketing Specialists pre-build your marketing journeys at launch and ongoing.
Triggered on member needs
Introduce your products to membership at the exact right moment based on their financial needs.
Target without the hassle
Precisely target subgroups of membership without having to pre-filter member data extracts from your core.
Fresh data without core integration
Automate a fresh feed of member data into Sparrow without core integration or manual data file uploads.
Built For Scale
One of fastest-growing marketing platforms for credit unions in the U.S.
There's a reason we're one of the fastest-growing marketing platforms serving credit unions. Sparrow is the most powerful cross-sell, onboarding, & promotion engine ever built.
$90B+
Credit unions with over $90 billion in cumulative assets trust Sparrow to build Primary Financial Institution (PFI) relationships with their members.
5.6M+
Sparrow powers credit unions which collectively bank over 5.6 million members nationwide.
200+
Sparrow offers 200+ pre-built member journeys, crowdsourced from top credit unions.
130+
Over 130 credit unions from nearly all 50 states leverage Sparrow to automate member cross-selling.
With over 2.8 million members, PenFed uses Sparrow to power its PFI strategy at scale. Sparrow's industry-leading technology gives us an edge to succeed.
Before Sparrow, we were reactive. Sparrow helped us leverage our data to proactively reach the right members with the right messages at the right time and show our members that we see them and we care.
We really enjoy working with the Sparrow team — they're incredible partners who always go above and beyond to prioritize our members' needs and help make every campaign a success.
The Sparrow team fundamentally understands credit union marketing and how to work with our data. From data mapping to campaign execution and broader strategy ideation, they've been a true thought partner.
Ready to deepen member relationships?
We'll work with you to build out a custom partnership package that immediately addresses near term opportunities and lays a foundation for your strategic vision.
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